Meet SIFT.

See Only
What Matters.

A quieter view. A more present you.

SIFT graphite smart glasses in three-quarter view, with clear lenses, two inset cameras and a pale-blue temple touch strip.

AI-powered eyewear that filters unwanted AR ads.

Discover the design

Design & technology

Familiar form.
A different perspective.

Clear lenses. Clean lines.
Technology integrated into the frame.

Front view of SIFT: rounded rectangular clear lenses, a graphite browline and cameras at both outer corners.

Graphite. Quietly distinctive.

Transparent AR lenses.

An open view of your world.

Discreet cameras.

Integrated into the frame.

Matte graphite.

A smooth, understated finish.

A touch of blue.
A little more control.

SIFT side profile showing its blue touch strip, small environmental sensor and rear computing module.

Control at your fingertips.

How SIFT Works.

A clearer view, in four simple steps.

The street with four AR advertisements visible: a red sale, fresh produce, a cafe direction and a coffee promotion. SIFT interface: Scanning surroundings…

See what's in view.

SIFT scans your surroundings and identifies AR advertisements in real time.

The SIFT Experience

Less noise.
More of your world.

See the same street, with and without AR advertising.

A city crossing with AR advertisements for a sale, fresh produce and coffee. The identical crossing without AR advertisements. Cars, people and street signals stay visible.

Drag to find your perspective.

Our vision

The world is full.
Make room for you.

We believe technology should make
more room for the world around you.

Less competing for your attention.
More of what you choose to see.

Explore the SIFT Experience
Original SIFT settings panel, with All AR advertising and Hide selected.